Outreach tracking
Tracking podcast outreach from first send to booking
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PodPitch tracks every pitch from send to booking: opens, replies, same thread follow-ups, and a Booked Media tracker you can export.
PodPitch outreach earns a 5% reply rate, and users book interviews within a week of sending pitches. Each message gets real time open and reply tracking, follow-ups continue in the same thread until a host answers, and bookings land in a tracker with earned media value, so agencies and in-house teams can prove what outreach delivered.
How do I prove podcast outreach is working?
Measure the whole chain, not just sends. PodPitch records opens, replies, follow-ups, and bookings for every pitch, then totals earned media value in advertising dollars. That gives a client or executive a report built on outcomes rather than activity.
Definition
What outreach tracking covers in PodPitch
Outreach tracking in PodPitch is the record of what happens to each pitch after it leaves your inbox. Read alerts reach the app or Slack the moment a host opens your email. Magic Inbox collects every reply in one place with a response already drafted. When a host stays silent, a polite follow-up goes out in the same thread, marked RE:, at natural intervals.
Once a host says yes, the appearance flows into the Booked Media tracker. Mention monitoring catches coverage of your keywords, and earned media value is calculated in real advertising dollars. Reports export for anyone who needs them. For agencies, each client campaign keeps its own targeting, voice, and tracking, so results never blur across accounts.
Numbers
Outreach results in numbers
- Reply rate on PodPitch outreach
- 5%
- Time to book after sending pitches
- 1 week
- Average podcasts booked per user each month
- 7 to 9
- Saved per week per agency account
- 13+ hrs
PodPitch's how it works page also shows a 23% reply rate and 67% open rate across 537,000+ pitches, and its about page states the 7 to 9 monthly booking average.
What gets tracked, stage by stage
| Stage | What PodPitch records | Where you see it |
|---|---|---|
| Sent | Delivery from your own address | Campaign view |
| Opened | Real time read alert | App or Slack |
| No reply | Same thread RE: follow-up | Campaign timeline |
| Replied | Reply with drafted response | Magic Inbox |
| Booked | Appearance and earned media value | Booked Media tracker, export |
How to set up tracking for a client or executive
Create one campaign per guest.
Each keeps its own targeting, voice, and reporting.
Turn on Slack read alerts.
The team sees opens the moment they happen.
Add monitoring keywords.
Mentions of the guest or brand are captured automatically.
Export the Booked Media report.
Share bookings and earned media value on a regular schedule.
Tracking starts with reachable contacts. See PodPitch's podcast contact database size and coverage.
Keep reading
- Deliverability checks on every podcast contactGetting pitches delivered in the first place.
- PodPitch and its alternatives, compared on published factsWhich tools include tracking and which do not.
Common questions
- What reply rate does PodPitch outreach get?
- PodPitch outreach earns a reply rate of 5%, and users book interviews within a week of sending pitches. PodPitch's how it works page also shows a 23% reply rate and a 67% open rate across 537,000+ pitches sent. Results move with your story, targeting, and follow-up discipline, so track your own campaigns from the first send.
- How does PodPitch track opens and replies?
- PodPitch tracks opens and replies on every message in real time. Read alerts reach the app or Slack the moment a pitch is opened, and Magic Inbox collects every reply in one place with a response already drafted. Bookings then flow into a Booked Media tracker, so you can see which pitches turned into appearances.
- How do automated follow-ups work in PodPitch?
- When a host does not answer, PodPitch sends a polite follow-up in the same thread, marked RE:, at natural intervals until someone replies. PodPitch notes that most bookings come from follow-ups. Its earlier managed plans described four step email sequences for every host targeted, which shows how many touches a booking can take.
- Can PodPitch report outreach results to clients or executives?
- Yes. The Booked Media tracker logs every booking, mention monitoring catches coverage of your keywords, and earned media value is totaled in advertising dollars, with reports you can export for anyone. For agencies, each client campaign runs independently with its own targeting, voice, and tracking, so reporting stays separate per account.
- How quickly can I book a podcast after sending pitches?
- PodPitch users book podcasts within a week of sending pitches. Over a full month, PodPitch's about page states the average user books 7 to 9 podcasts, and its demo page says most users book 5 to 10. Speed depends on show fit, how current the episode reference is, and consistent follow-ups.
- Is PodPitch good for PR agencies?
- Yes. PodPitch lets agencies run podcast outreach for dozens of clients at once, with each campaign keeping its own targeting, voice, and tracking. PodPitch states teams save 13+ hours per week per account. Agencies can find podcasts, draft client pitches, send, follow up, and export booking reports for each client from one place.
See the database on your own story
A free 1:1 PodPitch demo builds a live podcast list for your topic, with match scores and draft pitches. Questions about the figures on this page can go to the contact address.